Jamie Lusk - Fractional CFO

EXECUTIVE POSITIONING

I work with founder-led £5m–£50m turnover service businesses, professional services and tech-enabled services to improve commercial discipline, accelerate profitable growth, prepare for exit, scale and fundraising.

 

15+ years building, scaling, and transforming revenue-led organisations across UK, Europe, US, Middle East.

 

Specialist in:

  • Sales engine optimisation

  • Margin expansion

  • Outsourcing / offshore structuring (where appropriate)

  • Incentive / commission redesign aligned to outcomes

  • Governance, forecasting, and reporting professionalisation

  • Exit readiness / fundraising preparation / EBITDA multiple improvement

 

I operate on a fractional basis, (2–8 days per month) or through defined project scopes.

WHAT I DO FOR FOUNDERS

Revenue Acceleration

  • Lift conversion rates and output from existing sales / GTM teams

  • Install robust forecasting, pipeline management, and accountability cadence

  • Redesign incentives and commissions to align with margin / profitable growth

  • Build / scale inside sales, partner channels, or telesales capability where required

 

Cost & Margin Expansion

  • Conduct structural opex / cost-to-serve reviews

  • Model and improve sales / operational productivity

  • Identify and remove non-performing layers / processes

  • Assess and implement offshore / outsourced / nearshore models (when appropriate)

 

Exit / Scale Preparation

  • Stabilise and grow recurring / predictable revenue streams

  • Improve customer retention / reduce churn

  • Increase EBITDA multiples through operational discipline and metrics

  • Professionalise board / investor reporting and governance

CURRENT & RECENT ENGAGEMENTS

Working with a Founder-led, £15m revenue business on preparing for investor coming onboard.

Working with a founder-led start-up to setup systems and build out finance and operations function

Helped current client reduce cost base by 25 – 50% by reviewing and hiring an off-shore team in South Africa

Worked in EY’s M&A department on a variety of buy & sell-side M&A engagements across, UK & Ireland, Europe and US

Have worked across US, UK & Ireland and Middle East.

Available for:

  • Fractional CFO mandates

  • Growth & EBITDA transformation projects

  • Exit readiness Projects

Work With Us