EXECUTIVE POSITIONING

I work with founder-led £10m+ service businesses to increase sales output, improve commercial discipline and expand EBITDA ahead of scale or exit.

30+ years building, scaling and transforming revenue-led organisations across UK, Europe and South Africa.

Specialist in:

• Sales engine optimisation

• Cost-to-serve reduction

• Outsourcing and offshore structuring (where appropriate)

• Commission and incentive redesign

• Governance and reporting professionalisation

• Exit readiness

I operate on a fractional basis (2–4 days per month) or through defined transformation mandates.

WHAT I DO FOR FOUNDERS

Revenue Acceleration

• Lift conversion and output from existing sales teams

• Install forecasting and accountability cadence

• Redesign incentives aligned to margin

• Build inside sales / telesales capability where required

Cost & Margin Expansion

• Structural Opex review

• Sales productivity modelling

• Remove non-performing layers

• Assess and implement offshore/outsourced models (when appropriate)

Exit Preparation

• Stabilise recurring revenue

• Improve retention

• Increase EBITDA multiples through operational discipline

• Professionalise board reporting